Category: Industry

When you were a kid and had your first party, you (or maybe your parents!) did all you could to make it perfect: decorated, made snacks, put on the best tunes, etc. Yet, your party would only be a success if you had guests, LOTS of guests, attend. Although you sent out dozens of invitations, in the end you could only wait and see if people showed up.

The same is true in marketing your website. You can dress it up and invite dozens, hundreds, even thousands of people to check it out, but there is no guarantee people will reply; unless you ask the right people. Think about your party again-you knew your friends would show, but what about the prom queen or the quarterback? If these “influencers” were coming, you’d be sure to have a high turnout. Again, the same is true for your website. If you can get industry influencers and thought leaders to accept your invitation, you can bet those following these influencers will be close behind.

It makes sense: work with industry influencers and thought leaders and they’ll use their influence to share your site. But how do you find these influencers? How can you be sure they have real influence? Here are a few tips on where and how to finding industry influencers to help get your party going.

Good Old Google

Although it may seem a bit “old school”, a simple Google (or Bing or Yahoo) search will let you know the top sites in the target industry. The trick here is to use the right search terms for your industry. Try to use niche terms that are generally used by only those in the industry you’re targeting. Long tail searches can be helpful using questions or “how to” searches. For example, let’s say you sell craft supplies and want to target the scrapbooking industry. Using terms like “photo safe glue reviews” or “best craft scissors” would steer you towards niche sites. Long tail searches could be “how to scrapbook” or “tips on scrapbooking”. Search engines take into account site traffic, links and relevancy so the top sites you see are the top sites being used by those in your target industry.

Twitter

Getting in with a Twitter thought leader could make for some quick turnaround as the micro blogging site passes information along rapidly. The best way to find Twitter influencers is to use Twitter search sites and once you’ve found those tweeting in your target industry, you can see which handles tweet most often and/or have the most followers. Although Twitter influencers can generate quick results, they may not be lasting, as there is only so much one user can tweet.

Blogs

A good blog remains a gem in the world of internet influence. If you can find influential bloggers in your target industry, you’ll be able to get your message spread far and wide from a source many people trust. Top industry bloggers can be found using Google’s blog search. Again, you’ll want to use targeted terms in order to get the right blogs. Another smart search tip is to limit your results to blogs updated within the past month. This way you’ll be sure to get thought leaders that update frequently (although most do anyway, hence why they are thought leaders). Once you’ve found blogs, you’ll want to check out their ratings. You can tell high quality blogs by the amount of (legitimate) comments they receive or by looking for their page rank.

Facebook and LinkedIn

It can be a bit time consuming to find thought leaders through Facebook and LinkedIn as there are little to no tools out there to rate Facebook and LinkedIn profiles or groups. Another hang up can be privacy settings keeping you from finding out more about a user or group. When it comes to searching, it’s best to utilize advanced search fields to find specific, targeted groups within Facebook and LinkedIn. Once you’ve found these groups, check out how many members each has and how often they post. High member/frequent posting groups would point towards thought leaders. Also, scan for members that post frequently as these could be individual thought leaders within the group.

Once you’ve got yourself a good list of thought leaders, it’s time to send out the invites! Be sure to be transparent in your communication and show you have a real interest in the person/site by talking about some of their recent posts. It’s always best to lead with talking about what they’re saying, then slowly transition to introducing your site/product/service. Before you know it, your site will be hosting one rocking party.

Technology has advanced so far in such a short space of time. The ground breaking touch screen interface of the iPhone really raised the bar in phone design. The ultra sleek look of the phone redefined what was considered beautiful in phone design. We could go on for some time listing the ways in which the iPhone has redefined the mobile phone market? but to sum up in short: everything has changed.

As impressive as all the technological achievements have been regarding the iPhone, they would not be sufficient to make it the most influential phone of all time. We have, after all, seen massive technological advances previously. One does not have to think very far back to a time when Blackberry was dominating the high technology end of the market. What really makes the iPhone stand out is the way in which it has changed the way people think about their phones.

Long gone are the days of a mobile phone merely allowing you to make and receive phone calls. Today mobile phones have become an integral part of our daily lives; with our email, daily planners, address books and even internet access now ever present in our pockets. Whilst the technology for much of these functions has been around for some time, it was never bought into by the general public. It was the iPhone that served up these facilities in such a way that the buying public finally accepted them. It is all very well having an electronic diary in your pocket, but if you don”t feel the need to use it then it is a pointless piece of technology.

The iPhone was able to unite all these different features successfully. This is partly due to the phones operating system, which successfully linked together these applications, and partly due to a strong global marketing campaign.

The operating software for the iPhone is a dramatic departure from standard mobile phone menu system. It operates as a flexible platform onto which limitless applications can be added. This application system has revolutionised the way that mobile phones are made. But this alone was not enough, what was required was the marketing hype to change the mobile phone buyers perception about their devices.

The iPhone was the perfect combination of marketing and product development. For once in the mobile phone market the product genuinely lived up to the hype. In the iPhone, Apple had successfully built a mobile phone capable of justifying its own hype. And the hype was huge.

It was the double barrelled blast of a revolutionary software platform and a marketing campaign like nothing the industry has ever seen before that secured the iPhone as being the most influential mobile phone in the history of the telecommunications industry. It has spawned several imitations, which have swamped the mobile phone market in recent months. But even in the face of this competition, the iPhone stands out as being the bar against which all other mobile phones are measured. And so far nothing has measured up.

Even before, flying has been an innovation. Humans before couldn’t imagine of a time without journey. All they wanted was to fly. That’s why airplanes were born. Eventually, technology made it a reality for people to ride on the airplane near the pilot. People became restless that they started thinking of some beneficial ways where they can use the plane.

It was on the year 1910 when the idea that a plane can be used to carry shipments began. History revealed that a bolt of silk was the first to be shipped in a plane. The shipment was carried from Dayton to Columbus in Ohio. This was said to be the first demonstration of the air freight.

In 1919, another shipment took place. A converted bomber was shipped by the American Railway Express. The cargo was 1100 pounds, and was transported from Washington D.C to Chicago. Unluckily, the plane and the radiator froze had to land in Ohio. However, that didn’t hinder the people from using the plane as freight carrier.

During the late 1920s, more airlines operated as freight carrier. The creation of the freight carrier was used for American business only. The air freight had helped them not only in making the transportation of merchandise rapidly but also the fast pace of the process.

Undeniably, the primitive stages of the air freight business made a remarkable growth.

By the year 1927 to 1931 the number and size of the shipments had increased from 45,000 pounds to almost a million pounds. Though there were some effort at planning and organizing the air freight business, the commercial air freight did not operate until World War II ended.

The top 4 known airlines namely: American, United, TWA and Eastern formed the Air Cargo Inc. The primary mission of the company was to pick up and deliver cargo.

The Air Cargo was active until the end of the world. But in 1944, United and TWA began to be independent and had their own air freight business.

There were lots of small plane owners who wanted to part of the air cargo industry but were not accepted. The big airlines didn’t like smaller airlines to operate in the business. One reason for that was the possibility that the small airlines might screw up the constant status of the industry. Another reason was the former didn’t want to be involved in a competition.

Unluckily, those small plane operators who tried fell by the pavement. There’s only one that survived- it’s called the “Flying Tigers”. The Flying Tigers made it because it carried both military and civilian freight. And it was also known before as the largest in air freight liner industry.

In spite of the good start, the air freight business wasn’t developing that much. It didn’t work well in the business. Until someone in the name of Fred Smith opened up his new air freight known today as the Federal Express.

The Air Freight Industry Today

Federal express has been known today as one of the successful air freight carrier. With the aid of modern technology, it now uses air freight software to be able to provide the needs of the customers. The air freight software is the latest innovation for freight forwarders. It will resolve any problems in the system plus give you excellent and cost effective services.

Today the FedEx or the Federal Express is linked with the (UPS) United Parcel. The two freight carrier is now known to be the most reliable and trusted air delivery services in the country.

The Philippine call center industry has truly grown in the past year. This is because the Philippines offer all that outsourcing offshore businesses need. First and foremost of these is the available competent workforce and relatively lower cost of labor as compared to an onshore operation. The industry has developed well and lead race in the global outsourcing industry. Every since the industry was went full swing in 1999, there was no turning back in development. A significant number of such businesses established in India moved or branched towards the Philippine archipelago when the large potential for the countrys geographic location was realized.

So are you Ready to Work in a Call Center?
Call centers, also called contact centers are great places to work in especially since one does not need any specific degree to get into one. A lot of Filipinos, according to surveys, have college degrees. However, you could have either finished mass media or nursing and it would not matter. All you need are the right skills especially in communicating with people and you could get hired right away. The best part about getting into this kind of career however, is the pay. This industry offers highly competitive salary rates even for the entry level applicants. This is why the call center has so many applicants.

However, it is not all fun and games. There are also a lot of challenges that one must face when getting into a career as a contact center agent. So what exactly are these challenges?

Challenges of Working in a Philippine Call Center
There are many challenges to working the contact center conditions. Filipinos basically love to wake up early in the morning to work (as opposed to say people in Hong Kong where the night is alive and people sleep till almost noon). But this will have to change because the call center industry requires one to work during the night. This is of course because the Philippines is almost at the opposite end of the globe to the U.S. where most of the customer calls will most likely come from. Thus, the time differential is immense. Day time in the United States is Night time in the Philippines. Conversely, night time in the Philippines is day time in the U.S.

There some dangers to working at night that one should first be aware of before considering going into the contact center industry game. Remember that the body has a natural circadian rhythm also commonly called as ones “body clock.” The body biological clocks time was determined by billions of years of evolution. Reversing this can have bad effects to some people with weak constitutions who cannot adjust well enough. Those with bad respiratory problems will exacerbate their problems. But those with heart diseases should not even consider going into such a career.

Other than these, working in a Philippine call center can be fun and comfortable if one can adjust well enough. The pay is good and there are always good medical benefits such as health cards.

Currently harmonized Environmental Management Systems (EMS) is generally taken in the business scene. As we know, environmental management systems first established in Japan (in the electronic industry) in the 1980s and later spread out to USA and Europe. In latter places, EMS was used primarily by great harming establishments including chemical and power. Later on it was steadily brought in to other fields which had fewer environmental shocks.

A great number of construction businesses all around the world are experiencing a great number of environmental setbacks. Such as, strict and complex environmental laws and regulations, bringing up compliance costs and hefty penalties for violation could affect every construction companys success regarding profitability and development. Apart from these rising situations, increasing public interest on environmental concerns has catalysed the construction enterprises to think in another way or look for state of the art techniques to strengthen or sustain their solvency.

In the same way, a great number of construction firms (either small or large) have demonstrated that a sensible EMS is not simply beneficial in many different ways but in addition a innovative tactic to remain competitive in a tremendously erratic sector.

Toward ecologically sustainable enhancement

The construction market creates streets, railways, schools, hospitals, local community and recreational functions and various installations that shape our built environment and contour our landscape. Up until recently, economic advancement, social regimens and environment protection came about mostly in seclusion from one another. These days, however, there is a rising understanding that these arrangements are interconnected and that social, economic and ecological targets are interdependent. Ecologically Sustainable Development has actually been described as: using, conserving and enhancing the communitys resources so that ecological processes, on which life depends, are maintained, and the total quality of life, now and in the future, can be increased.

It is a well-known reality that countless number of construction corporations internationally have exceptionally benefited through implementation of EMS. To illustrate, the benefits are many:
Cutting down expenses due to judicious utilization of resources and waste minimization
Ability to comply with rigorous environmental laws and regulations. Thus, reducing consequences, delays and refrain from fees and penalties.
Ability to observe or observe environmental concerns concerning many phases of construction projects
Increased competitiveness and discover market options simply by environmentally friendly construction programs available to environmentally sensitive patrons
Facilitate highly effective correspondence and dialogue involving all stakeholders involved internally as well as externally. In other words, fostering better relationships with regulators or law enforcement agencies including the communities.
Greater business image as a socially and ecologically accountable construction firm,
Producing a highly involved (or encouraged) and responsible team or a open environmental crew inside of the group

A highly effective EMS signifies not merely always keeping the exterior working environment healthy but additionally maintaining a safe and healthy working situation through Occupational and Healthy (OH&S) procedures. Fundamentally, the previous will incorporate implementation of ISO14001 and the second incorporate occupational health and safety steps specified in OHSAS18002:2008. This demonstrates EMS and OH&S precautions should combine together for effective implementation of an EMS in a construction firm.

The ISO14001 international standards stipulates the precise prerequisites for an EMS. It basically applies to environmental issues which the construction firm has the control over and at the same time many of these issues can have an impact on its efficiency.

In simple terms, ISO14001 is a voluntary standard that may be used by any construction company. It mostly supports the business to carefully deal with construction actions that have a negative influence on the environment. Particularly, it consists of 17 elements or attributes grouped into five essential areas:
Environmental Policy
Planning
Implementation and operation
Checking and corrective action
Management Review

Mainly, ISO14001 can help any kind of construction organization to abide by relevant environmental law regulations whilst boosting the environmentally connected tasks on a repeated basis.

Actually, any Environmental Management System (EMS) is a special management process which goes after Plan-Do-Check-Act model or method. It presents a strategy to ascertain all environmental aspects related to operations of a construction business. Also, it will help the entity in question not just to build up, implement, keep tabs on, review, and modify action plans and methods on frequent basis but moreover boost the construction companys all round operations that have a direct effect on the environment.

A sound environmental procedure in construction ventures means:

Conducting for all projects a Comprehensive environmental impact analysis, encompassing all stages straight from inception right through to operation and, finally, decommissioning or demolition. All of the detected impacts must be removed (where possible) or mitigated through the lifecycle of the project.

Integrating during the entire project lifecycle the Environmental management principles and systems.

Applying Environmental consciousness strategies to make certain contractors can potentially complete their environmental management assignments and duties.

Resource preservation and management needs to be an important consideration at every stage from project inception right through to operations and, eventually, decommissioning or demolition.

The crucial need for effective environmental management is that environmental situations should be found, examined and maintained throughout every stage of a projects life: from start off through design, building and operation to eventual demolition/disposal.

In summing up, EMS is mainly a management tool for modern construction company. With rapidly raising environmentally involved client base, any construction company must adjust a very good EMS in order to boost its market share or maintain its business. It will obviously gather well known gains such as:
Improved environmental regulatory compliance requirements
Minimise risks and liabilities
Appreciably reduce or minimize waste and pollution
Substantial cost savings through increased performance and motivated staff
Establishes procedures or system for continual improvement
Enhance corporate image among all stakeholders such as investors, potential customers, community groups and regulatory authorities.