Category: Industry

Natural mineral water
According to American and European Regional Codex Standard, natural mineral water:
is obtained directly from natural or drilled sources from underground water – bearing strata.
is collected under conditions which guarantee the original natural bacteriological purity.
is bottled at the point of emergence of the source with

particular hygienic precautions is not subjected to any chemical treatment.

Indian bottled Water Industry

The bottled water industry in India is estimated at about Rs 1,000 crore and is growing at 40 per cent. “By 2010, it will reach Rs 4,000 – 5,000 crore with 33 per cent market for natural mineral water.

The formal bottled water business in India can be divided broadly into three segments in terms of cost: premium natural mineral water, natural mineral water and packaged drinking water.

It is estimated that the global consumption of bottled water is nearing 200 billion litres – sufficient to satisfy the daily drinking water need of one-fourth of the Indian population or about 4.5 per cent of the global population at the fourth World Water Forum held in Mexico City in March 2006.

In India, the per capita bottled water consumption is still quite low – less than five litres a year as compared to the global average of 24 litres. However, the total annual bottled water consumption has risen rapidly in recent times – it has tripled between 1999 and 2004 – from about 1.5 billion litres to five billion litres. These are boom times for the Indian bottled water industry – more so because the economics are sound, the bottom line is fat and the Indian government hardly cares for what happens to the nation’s water resources. Since 1991-

1992 it has not looked back, and the demand in 2004-05 was a staggering 82 million cases.

Mineral Water Market in India

For example, the per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 liter in Europe and 45-liter in USA.

But over the last ten years, it has witnessed tremendous growth. The change is very much evident. Once a product found mainly at railways stations, mineral water today occupies a place on the shelf in most superstores, grocers and even paanwalas. From a mere 60 towns in the year 1997, it is predicted that mineral water is today available in more than 1000 towns and cities across India. With a compounded annual growth rate of close to 30% over the last decade, the mineral water market has witnessed a large growth in terms of volumes.

The market is highly competitive with the entry of MNCs like Pepsico and Coke. There are a lot of brands available in the market, each with its own proclaimed differentiation.

2.2 Player in the market

In natural mineral water there are very few company like Himalayan, Aava, Evian is playing in the market. 50% of the market is captured by Himalayan.
While a thousand bottled water producers, the Indian bottled water industry is big by even international standards. There are more than 200 brands, nearly 80 per cent of which are local.
Most of the small-scale producers sell non-branded products and serve small markets.
Despite the large number of small producers, this industry is dominated by the big players – Parle Bisleri, Coca-Cola, PepsiCo, Parle Agro, Mohan Meakins, SKN Breweries and so on.

Consumption of bottled water in India is linked to the level of prosperity in the different regions. The western region accounts for 40 per cent of the market and the eastern region just 10. However, the bottling plants are concentrated in the southern region – of the approximately 1,200 bottling water plants in India, 600 are in Tamil Nadu. This is a major problem because southern India, especially Tamil Nadu, is wate starved.

Mineral water business is restricted only to big hotels & Restaurants. This field has lot of scope because of unawareness in the market and people are becoming health conscious.

I’m sure everyone is familiar with Facebook and its origins. Mark Zuckerburg, owner of Facebook, was able to build a successful business online because he was able to pinpoint what the people wanted from a social networking website. Tom West, on the other hand, was able to determine what employers and service providers of the entertainment industry need to make it easier for both parties to find each other, negotiate pricing and get payed securely. That being said, Tom West will certainly become Zuckerburgh of social and career interaction in the entertainment industry. Tom West is the creator and founder of Modelfuse.com, Musicianfuse.com, and Moviesfuse.com. These are highly addictive social networking/Job Hiring sites which cater to the needs of entertainment freelancers and employers. You canfind models, musicians, actors and everyone between by posting a job in these websites. On the other hand, these websites become the stage for entertainment freelancers to showcase and network their talents. You might be wondering who Tom West is after learning how he bridged the gap between employers and service providers of the entertainment industry. To know him better, I spent my Saturday morning on the phone with him and I would like to share my conversation with Tom here. Lynette:I’ve noticed that your websites are focused on helping the entertainment industry. Why is that? Tom: When I was a child, I formed a band together with my childhood friends. We were able to secure a contract with Island/Universal Records and Maverick Records. Because of my band, I’ve met cool people across the world and got to release an album. Although our popularity didn’t last long, I learned so much and the experience was unbelievable. Lynette: You’re pretty amazing for a kid. What was the best moment that you can remember during your time with the band? Tom: Well, we were able to tour with major acts such as Duran Duran. An experience of a lifetime! Lynette: When your band broke up, you started dabbling in Entertainment Business right? Tom: Ha ha yea I had to figure out how to put bread on the table! That’s kinda how I learned to make a website for my recording studio business. Tom and his best friend partner had many business ideas that were almost successful but nothing really stood out until Tom’s recent realization of the entertainment industry’s need for service providers. When I asked Tom how he figured it all out, his answer was funny and so true in the entertainment industry. Lynette: How did you come up with the idea of making a website for both employers and freelancers? Tom: Well,for a few years, I’ve been trying to hustle new clients and find people who need music related work done. And man it was a struggle, plus chasing money down to! So when I was sitting replying to an advertisement on craigslist, I thought why isn’t there a site for this? I mean most people these days are freelancers anyway. So, I scheduled a meetingwith GarrettO’Neill, my business partner, for a coffee. He loved the idea and we started planning the business. That’s pretty much the story on how the three websites are born. Musicianfuse.com is the first website that was planned by Tom but Modelfuse.com was created and released first. Wondering why, I asked Tom the reason behind his actions. Lynette I know you started with Musicianfuse.com but Modelfuse.com was out first, I wonder why. Tom Well, when we were developing Musicians Fuse, my girlfriend was a pretty successful model at a large international modelling agency at that time. I mean everyone has heard horror stories about agencies but I saw it firsthand. Mine and my partner’s plan was always Musician Fuse first but because of the situation, I thought of creating a website that caters to the needs ofthe models, hairstylists,photographers, and the clients. Ironically, my girlfriend left me for a photographer shortly after I started developing Model Fuse. Anyway, I decided to hurry and release Modelfuse.com as soon as possible . I decided not to delve deeper into that topic because it’s personal and might make Tom feel uncomfortable. Tom suggested that I try one of Modelfuse.com apps called paparazzi which I did and I thoroughly enjoyed playing with it. I created an account on Modelfuse.com to use this app which will come out this month. Out of curiosity, I asked Tom if he is dating anyone and his response is understandable. Tom : Not as of yet, I just got out of a 5 year relationship so I’m a bit jaded at the moment. Also, I work 24 hours a day so I’m not sure if anyone would be in to sitting next to me and our teams on the computer (laughs). Having met Tom personally, I think he is such a nice guy with lots of brilliant ideas. With his company’s vision, he’ll surely help a lot of people in the entertainment industry. I wish Mfuse LLC. success which they so much deserve for helping both employers and service providers. You can visit http://www.mfusellc.com/ to learn more about Tom and his websites. By, Lenette Rice

In recent years, China’s fast-food industry has experienced 10 years of hardships. The industry has undergone the growing process from disorder to order, from grass to towering trees. In this process, there appears a group of leading enterprises such as the real kung fu fast food chain, Da Niang Dumpling and so on.

Meanwhile, the experts pointed out that “Although western fast food in our country has a good development at current. But because the Chinese people have developed eating habits for a long time and due to the irresistible delicious Chinese food, in the future Chinese fast food will continue to dominant China’s fast food market.”

The survey shows that in China’s fast-food market, 78.9% are Chinese fast-food restaurants, while 21.1% are Western-style fast food restaurants. Chinese fast food due to its price advantage and the taste advantages still accounts for most share of the domestic fast food market. This no doubt provides a huge and yet untapped market for the Chinese fast food industry.

In addition, it is worth noting that, after 10 years of market screening, Chinese fast food has gone out of the “small”, “miscellaneous and chaotic” market misunderstanding. It has the basic formation of mature market segments to meet the needs of different consumer groups.

In addition, the arrival of the peak of China’s urban expansion also provides an opportunity for the development of the fast food industry. At present, every year about 18 million rural people come into cities. By the year of 2015, China’s urban population will for the first time exceed the rural population.

Urbanization does not only mean an overall improvement in people’s living standards, but also means the changes of people’s way of life and the rising of the resource consumption. People’s consumer attitudes will change accordingly. With the accelerated pace of life, fast food consumption has become a popular demand. The production of “public fast food” that can meet the demand of the ordinary working class will become a trend.

In the 21st century, China’s fast-food industry has achieved new development, opening up new prospects for the development of Chinese fast food. In the face of new development conditions and opportunities, how to promote scientific development and make new progress for the Chinese fast-food industry is the tasks and challenges we are facing. Experts say that there is still a long way for the Chinese fast food industry to go in the future.

Cider has been around for a very long time (in both hard and soft varieties). Hard cider was one of the staple beverages of Colonial America, and was enjoyed more widely than beer or liquor in its time. However, cider sales eventually dropped and it was replaced by beer in most US markets, at least until recently. However, the love for alcoholic apple juice never left Britain, and the nation is actually the largest consumer of cider in the world. Now, Stella Artois is about to tap into the market.

The company announced their new Stella Artois Cidre not long ago, and it will debut at the end of April for UK and European consumers. That’s a smart move for the company, as cider sales grew almost 50% in the last five years. Of course, Stella Artois (a subset of Anheuser Busch InBev) is not the only company making cider in town. You’ll find that Heineken also has their hand in the market. They own Strongbow, which is expected to go global this year.

The Stella Artois variety will be a Belgian style of hard cider, which is a little different from what many are used to drinking. However, it’s definitely poised to be a popular option on the market, especially with younger drinkers. For Americans, the wait for Stella Artois Cidre might be a bit longer, but there are plenty of options out there if you want to enjoy a crisp, flavorful apple beverage.

You’ll find that quite a few craft brewers are getting back into the cider-making industry, including Westcott Bay, Bellwether, Eve’s and Farnum Hill Extra Dry. Of course, there is also Cider Jack, Hardcore Hard Cider, Woodchuck Cider, Green Mountain and Ace Hard Cider, to name just a few. Many of these ciders are not available across the nation, though. For those in the Northeast, you’ll find the greatest variety of cider options, including lots of locally made products. For the rest of us, the hunt will require finding a good specialty beer store. Often, if they don’t stock your product, they can order some for you if you’re willing to foot the bill for their minimum purchase.

Cider, it seems, is making a real comeback. While it won’t replace beer on the American table, it certainly will make some inroads in the craft brewing industry, and you can expect some rather interesting beverage combinations in coming years.

Poto Cervesia,
Dustin Canestorp

Overuse of nitrogen fertilizers which has led to deficiency of other macro nutrients in the soils of Vietnam has encouraged the government to support use of potash fertilizers in the country.

The consumption of fertilizers in Vietnam has been growing at a CAGR of 3.4% during 2006-2012 as the government struggles to fulfill the goal of food security for the growing population of the country. The fertilizer sector has been one of the most resilient sectors even during the economic downturn making it one of the most profitable sector for the fertilizer companies. The fertilizer industry of the country is concentrated with majority of the supply being done by two giants namely Petrovietnam Group and Vietnam National Chemical Group with most of the companies being affiliated to these two groups. Majority of the fertilizer firms in the country have focused on production of nitrogen and phosphate fertilizers. Nitrogen fertilizers contributed more than half of the overall consumption of fertilizers in the country in 2012.

However with the government now focusing on the concept of balanced fertilization, the consumption of potash fertilizers is expected to grow in the coming years 2013-2017. The consumption of potash fertilizers in expected to grow at a CAGR of 5.3% during 2012-2017 which would be the fastest growing as compared to the other macronutrients such as nitrogen and phosphate fertilizers thereby driving the growth of fertilizer industry in the country. The two major potash fertilizers used in the country are potassium chloride and NPK fertilizer both of which are exhibited to witness a favorable growth of 5.5% and 5.1% during 2012-1017.

-Majority of the potash fertilizers are imported in the country with the imports in the country growing at a CAGR of 8.2% during 2006-2012. The largest amount of potash imports was from Belarus in 2012 which reached 233,444.0 tons- – According to the research report -Vietnam Fertilizer Industry Outlook to 2017 – Government Initiatives to Enhance NPK Complex Fertilizer Growth’ by Ken Research.

Government funded initiatives such as Balanced Fertilization for better crops in Vietnam (BALCORP) would drive the growth of potash fertilizers in the country. The consumption of potash fertilizers would reach ~ thousand tons nutrients growing at a CAGR of 5.3% during 2012-2017.

The report provides detailed overview on the fertilizer market in Vietnam and help reader to identify the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, fertilizer companies and marketing companies and other stakeholders to align their market centric strategies accordi